As the name suggests, it is a water/liquid type blush. I just squeeze a little onto my fingers and blend it into my cheeks after foundation. The colour can be a sheer wash or built up depending on how much you use. There is no distinct smell to it either which I like.
So when I was on holidays in Taiwan last year, and saw a Etude House store I picked up the colour No.3 Apricot and No.4 Lilac as well. My favourite is still the No.1 Pink.
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